BMW 1 Series: We Take the Fun Seriously

A real life Snake game for motor heads

In China, driving had lost its spark because of the parking-lot-like-traffic that you need to endure every damn day. BMW is taking this issue seriously. They want to re-ignite the spark again by showing all the motor heads that driving can still be fun.

We created a real-life Snake game, a classic game that most of our target market experienced playing with their old Nokia phones. It was performed by a powerful, dynamic, and sporty car, the 2015 BMW 1 Series which is capable of giving every driver a sheer driving pleasure.

Thie BMW 1 Series Snake video received 130 million organic views in China Weibo alone.

Agency: BBDO Interone Beijing
Associate Creative Director: Mark Filon
Art Director: Kelvin Co
Production: Artjail NYC & Gwantsi Shanghai

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