Gatorade No Sugar: Water Drinks Gatorade
How Casting Water Convinced People to Drink Gatorade
Gatorade has always been represented by legendary professional athletes who need their products to fuel their game. So, in the Philippines, regular exercisers don’t feel the need for Gatorade as they believe that drinking water is good enough for their level of workout. To help fitness exercisers realize that they need more than water during exercise, we tapped the most unexpected spokesperson – Water himself.
In the Philippines, it's very common for people to get creative with naming their children - from Covid Bryant, to Sincerely Yours (yes, those are real). As we were working on this brief, one name in particular caught our attention. A student called Drink Water Rivera had just gone viral due to his name, and from interviews we found out his life motto: hydration is life. Some partnerships are meant to be.
We latched on to the opportunity to educate exercisers by getting Water himself to speak for us. He starred in a humorous mockumentary film that depicted his growing love for water through the years. A surprising twist towards the end of the film reveals that the only thing he drinks when it comes to exercise is Gatorade No Sugar. The message was clear, that water might be good for evervthina else. But even Water drinks Gatorade durina exercise.
Agency: 180 Amsterdam
ECD: Katrina Encanto, EJ Galang
Creative Team: Kelvin Co, Sarah De Joya,
Film Director: Joel Limchoc
Production House: Film Pabrika
*This is my personal cut. The original cut/the one that was aired doesn’t feature the pregnant woman scene due to advertising rules and regulations. But I included it because it makes the story stronger.
“We had so much fun during the shot and had some free time so we shot short videos content on the spot”
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