Nestea Milk Tea: Modern Tradition Package Design

Unwrapping traditions for modern taste

Drinking tea is a centuries-old tradition in China but now, there’s the new behavior of drinking it with milk.

Nestea Powdered Milk Tea lets you take a sip of what happens when old meets new; when classics meet innovation; when familiar favorites meet exploration and ingenuity.

This design highlights how Nestea Milk Tea fuses the old with the new; how it embraces both tradition and exploration. It allows milk tea lovers and drinkers to continue their street shop milk tea drinking experience anywhere, any time thanks to new Nestea powdered products.

Creatives: Kelvin Co & Sarah De Joya