MU Financial: Loans with No Loss

Millennials are known as “slashers”.  They juggle multiple identities at the same time, such as your Millennial colleague who is also an entrepreneur/ athlete/ vlogger/ author/ artist/ what-have-you.  Attending to all these facets takes money, so MU Financial developed new loans services that would make it easier for them to invest in all their personal and business goals.

We produced 3 online videos to highlight the benefits of getting a loan with MU Financial:

- if application is denied, you’ll get ¥100 compensation.

- if loan is approved but less than the amount you applied for, you’ll get ¥100 compensation.

- if loan amount is approved, you’ll get ¥500 on top of the amount you applied for.

Agency: F5 Shanghai
CCO: Adams Fan
Creatives: Kelvin Co & Enzo Wu
Production House: Phenomena Bangkok

Film