Costa RTD: 2020 Package Design

 

Bottling up the Costa coffee shop experience

Costa launched their ready-to-drink range in 2020 in China. 

In designing the bottles, we took note of how the brand and their shops take pride in serving drinks that have been meticulously crafted from bean to brew.  So, to allow their customers to get the total coffee shop experience any time, anywhere, the famous Costa “waffle” design element featured in their cafes and in-store serving cups was highlighted in the RTD packaging.


Creative: Kelvin Co

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