BMW Aftersales: Things that we never want to let go
The team that knows your car the best is the same team who created it
Everyone has a tendency to be attached to things even though we already outgrown it. It is because of the emotion that we pour, the bond that we created and the time that everyone put in.
It is the same in every BMW Service Centres. They all have emotional attachment to every product because they created it. They knows best than the other non-BMW Service Centres. Their integrity's core was built through their genuine passion and hard-work.
Agency: BBDO Interone Beijing
Creative Director: Jay Tamati
Art Director: Kelvin Co
Production House: Gwantsi Shanghai
Film (English version)
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Website
We created a responsive BMW Aftersales website. Now all the BMW owners can easily connect to every BMW shops around the city. The website is also a place where they can ask questions about their car problems or even make a schedule for their next visit.
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Responsive
The websites navigations are condensed. It has a dynamic content and also mobile-friendly.