Pfizer China: Healthycopters
Innovative healthcare reaches China’s most unreachable places
In China, medical help isn't readily available in rural towns and not everyone can afford to go to big cities that have healthcare. Pfizer wanted to create a campaign that would spread their innovative spirit, scientific prowess, and expert use of groundbreaking technology to provide quality healthcare and experiences for all.
We developed the "Healthcare for All" campaign that showed how Pfizer's innovative spirit can reach China's most unreachable places.
We first launched with the Healthycopter Drone Show in Baimiao Village, a remote mountaintop village in Sichuan, China. Healthycopters formed health infographics or symbols based on the village's common illnesses, and health dos & dont's that were relevant to the community. To ensure symbols would be truly useful to all villagers, they were also based on data gathered from the local health sectors.
Launched in China.
Agency: F5 Shanghai
CCO: Adams Fan
Creative Team: Kelvin Co, Sarah De Joya, Lynn Xu, Lluvia Chen, Enzo Wu, Edward Hu & Yi Fan
Drone Dev Team: Shiji Chengmei Chengdu 成都世纪成美
Production House: Chen Laoshi
Sichuan Province is one of the largest mountainous regions in the world. Pfizer took on the challenge of providing them with the same level of innovation that they provide to Tier 1 cities.
Location
Healthycopters formed health infographics or symbols based on the village's common illnesses, and health dos & dont's that were relevant to the community.
Symbols based on data
Short version
Full length version
