Coca-Cola: City Can

Discovering China’s cities through food

Majority of Chinese still haven’t explored places around the country. More have explored different countries, so how do we encourage them to visit the different cities of their homeland, China, instead? One of the most exciting ways people can truly discover a place is through its food, and Coca-Cola has always been enjoyed with good friends, good times, and good food.

To encourage people to taste the different feelings, flavors, and sights of each city, we featured 33 cities signature dishes and famous landmark in can designs. The food forms the landmark for a more seamless design. 

Agency: McCann Shanghai
Creatives: Kelvin Co & Christina Liao
Accounts: Eva Zhang & Vicky Zhou
Producer: Lucia Chen