Colmo Airnext: Darwin

Midea COLMO launched a premium modular air-conditioner, COLMO AirNEXT, to the Chinese market. This modular unit is designed with customizable filters that fit any kind of need -- filters that can cool, clean, humidify the air and can also eliminate foul smells in the room.  

With such customizable and adaptable product benefits, the team developed the "Air Evolution" campaign which was inspired by Charles Darwin's theory of evolution. The campaign kicked off with a series of print ads and a 2-minute online film. To make sure the film followed European aesthetics, we collaborated with B2Y Productions, a production company in Sofia. The live shoot and VFX scenes were done in Bulgaria and supervised remotely from Shanghai.

Agency: F5 Shanghai
CCO: Adams Fan
Creative Team: Sarah De Joya, Kelvin Co, & Elios Liu
Production House: B2Y Bulgaria
CGI Team: Worldwide FX - Nu Boyana Film Studios

Film